City Hub for the 2018 NAIAS

City Hub for the 2018 NAIAS

City Hub for the
2018 NAIAS

City Hub for the 2018 NAIAS

For Rock Ventures and Design Core Detroit I collaborated with Dylan Magliocco and the CCS Interior Design department to create a space for the North American International Auto Show that achieves three goals:

Creates an open and inviting space
Highlights Detroit as a UNESCO City of Design
Most importantly, inspires visitors to leave the confines of Cobo Hall (now Huntington Place) and explore the city on foot

I was responsible for interactive & print design concepts, client presentations, managing correspondence with vendors and engineers; as well as material choice and other design decisions. We had to account for space, budget, and fire code limitations.

For Rock Ventures and Design Core Detroit I collaborated with Dylan Magliocco and the CCS Interior Design department to create a space for the North American International Auto Show that achieves three goals:

1. Creates an open and inviting space.
2. Highlights Detroit as a UNESCO City of Design.
3. Most importantly, inspires visitors to leave the confines of COBO Hall and explore the city on foot.

I was responsible for client presentations, managing correspondence with vendors and engineers; as well as material choice and other design decisions. We had to account for space limitations, budget limitations, and fire code limitations.

For Rock Ventures and Design Core Detroit I collaborated with Dylan Magliocco and the CCS Interior Design department to create a space for the North American International Auto Show that achieves three goals:

1. Creates an open and inviting space.
2. Highlights Detroit as a UNESCO City of Design.
3. Most importantly, inspires visitors to leave the confines of COBO Hall and explore the city on foot.

I was responsible for client presentations, managing correspondence with vendors and engineers; as well as material choice and other design decisions. We had to account for space limitations, budget limitations, and fire code limitations.

For Rock Ventures and Design Core Detroit I collaborated with Dylan Magliocco and the CCS Interior Design department to create a space for the North American International Auto Show that achieves three goals:

1. Creates an open and inviting space.
2. Highlights Detroit as a UNESCO City of Design.
3. Most importantly, inspires visitors to leave the confines of COBO Hall and explore the city on foot.

I was responsible for client presentations, managing correspondence with vendors and engineers; as well as material choice and other design decisions. We had to account for space limitations, budget limitations, and fire code limitations.

The Outcome

In past years City Hub established a bright rainbow color palette, and we felt it was appropriate to maintain that – especially since the concourse tends to be a sea of conservative palettes of red, blue, black, and white.

Regarding the structure, extruded painted metal was selected to define the space without obstructing the flow of traffic or violating the fire code.

During the research phase, we identified that one of the main things preventing NAIAS attendees from exploring nearby areas on foot is the perception that Detroit is unwalkable and unsafe. After thinking about this, I proposed the idea of a split-screen video displaying a map that is synchronized with first-person footage of routes to landmarks and activities. My goal with this was to give context to and showcase the beauty behind what would otherwise be nondescript flat shapes on visitors' phone GPS. So, instead of just looking at a map, visitors can also visualize themselves in that location before they leave. In a way, this feature persuades visitors through leading by example.

To complement the video, the projection screen has a wrapped map graphic that highlights events and activities within walking distance, which corresponds with the content of the projected video. It can be seen from the outside by visitors walking into the building.

Compared to the previous year, there was a 30% increase in interactions with booth staff.

In past years City Hub established a bright rainbow color palette, and we felt it was appropriate to maintain that, especially since the concourse is a sea of conservative colors like red, blue, black and white. The extruded painted metal defines the space without obstructing the flow of traffic.

The projection screen has a wrapped graphic which can be seen from the outside by people walking into the building. It highlights events and activities that are within walking distance, corresponding with the content of the projected video.

The split-screen video displays a map that is synchronized with footage of the city. Viewers can follow the “GPS” marker while seeing what the journey will look like. The goal of this is to demonstrate that the city is walkable and safe.